Cognition:It is the mental process or faculty of knowing including aspects such as awareness,perception reasoning,and judgement.
Psycholinguistics studies the psychological states and mental activity associated with the use of language.
Cognitive Linguistics:The scientific study of the relationship between the way we communicate and the way we think.
Culture:the total way of life of a people including patterns of beliefs,customs,objects,institutions,techniques,and language that characterizes the life of the human community.
The Cooperative principle:Make your conversational contribution such as is required,at the stage at which it occurs,by the accepted purpose or direction of the talk exchange in which you engaged.
Stylistics:Stylistics studies the features of situationally distinctive uses of language,and tries to establish principles capable of accounting for the particularchoice.
Construal is the ability to conceive and portray the same situation in alternate
ways.Through
specificity,different
mental
scanning,directionality
vantage point,figure-ground segregation.
Construal operations are the underlying psychologic processes and resources employed in the interpretation of linguistic expressions.
Categorization is the process of classifying our experiences into different categaries based on commonalities and differences.
Register:the type of language which is selected as appropriate to the type of situation.
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